Curating wow-worthy floral creations for luxury weddings and events with heart, soul and a whole lot of style.

One Of A Kind Creations

Welcome To
Primrose Avenue

Hey, I’m Cleo, an imaginative luxury wedding and events florist that’s poured my passion for florals into creating Primrose Avenue, a sustainable floral design studio based in the West Midlands.

That means I’m fortunate to spend my days creating beautiful things for beautiful people.

For me, floristry is more than the arranging of stems.

It’s a reflection of nature in its purest form, an expression of emotion and a celebration of togetherness, all bundled up into unexpected and impactful works of floral art.

From romantic bridal bouquets to creative floral centrepieces, large abundant arches and breathtaking installations, I deliver unforgettable floral experiences to venues across the UK, including Shropshire, Warwickshire, the West Midlands, Cheshire and The Cotswolds.

Talentina Wedding Planner in Puglia

Inspired by Seasons. Fascinated with Nature.

Here at Primrose Avenue, I pride myself on creating elegant, modern and romantic floral designs with distinct style.

Growing many of my own flowers in the West Midlands and sourcing from local British flower farms means I’m forever surrounded by the most beautiful blooms of the season and constantly discovering new varieties.

As such, my creations are gently guided by the seasons whilst being infused with my own giddy fascination with nature. They capture the beauty of flowers’ differing forms, colours, scents and textures because, in my opinion, that’s what makes nature so special.

Wander Through Primrose Avenue

Luxury comes in all forms, not just in flowers. So you can rely on me to provide an elevated and personal wedding floristry experience, from initial consultation to breath-taking big day reveal. 

Featured on leading wedding blogs and within glossy magazines, I’ve contributed to numerous inspiration-filled editorial shoots with my beautifully artistic, rule-free floral designs.

A super friendly, super honest ‘floral obsessive’ aiming to spread joy, spark curiosity and transform spaces through the beauty of nature and a desire to do things differently. 

What an amazing florist. Cleo’s attention to detail, her commitment, and incredible flowers made our wedding look so spectacular. Cleo came back and forth throughout the day to repurpose flowers into different event rooms and was even there near the end of the night!! She’s wonder woman. She takes consideration of your ideas but is clear on her thoughts and is very honest, which I loved. Her expertise is to be admired and I am so glad we chose Cleo! Lots of love.

Shivani & Yogesh